Where it started

Coming from a background in Physiotherapy, I grew sick and tired of warning my patients who required arch support to stop wearing ‘typical’ flat flip flops. Let’s face it though, flip flops are a way of life for Aussies and back in 2011 it was tough to convince people to let go of their old, faithful pair of flip flops when there were no supportive options on the market that looked like ‘normal flip flops ’.